Insights 2

WhatsApp currently has 1.5 billion users and 1 billion daily active accounts, making it the most popular messaging app in the world. So, where better to direct your customers to get in touch with your business...? Thanks to Facebook's acquisition of WhatsApp in February 2014, social media marketers can now advertise using both popular platforms. How, we hear you ask?...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Ensure your business appears genuine, authentic and verified on the social network by following this simple guide. Does My Page Need a Grey Facebook Tick? In...

Check out our Google Tag Manager tutorial to discover how to fully utilise the must-have tool for business owners and marketers. Helping to track and measure analytics and traffic, GTM is the perfect bit of kit to attribute your marketing success across multiple platforms. Not...

We believe in bringing fresh talent into the business as often as possible. Ella Fraser, a recent business management graduate, is our latest addition, so we asked her to provide her thoughts on the role a university education plays. From a young age, not going...

What do you do when you find someone who you know will add huge value to your business but you don’t really want to employ them? I found myself in this very position a little over a year ago whilst out on a bike ride...

Twitter has been around for over 13 years now, yet there are still some social media users who are unsure of how to use the platform effectively. From tweet techniques to settings and perks, our latest guide answers what you've been asking Google about Twitter......

I studied Marketing at university in the 1990s when the majority of the most common advertising mediums were in stark contrast to those available today. Google was in its infancy, Facebook was years away, even Friends Reunited hadn’t been born (some of you may have...

By now, you'll have noticed that hashtags have quietly crept their way onto other social media platforms, having risen to fame largely through Twitter and Instagram. Most notably, of these relatively new homes for hashtags is LinkedIn, also known as the world’s largest professional network....

Read Time: 6 minutes VR and AR in digital marketing could be the next big thing. But what are they? And are you ready to discover the next huge technological step in advertising? Find out in our latest guide... The 18th-century works of Irish painter...

It’s no great secret that towns and cities need several key elements to thrive: people, businesses and ”things to do”. This may seem pretty obvious, but think about it for a few seconds and you’ll realise it’s true. You’ll also realise that it’s vitally important...

Ever Googled a business or type of shop? You'll notice Google presents businesses, companies and retailers in a way that's slightly different to the regular search engine result's page. This is because these establishments have set up a Google My Business listing. What is Google...

What if we told you that you could edit various elements of your website, without needing to learn code or dive deep into WordPress or Wix? Enter, Google Optimize. What is Google Optimize? Google Optimize is yet another fantastic bit of kit in the tech...

When it comes to social media marketing, it's important to remember that your audience should always focus more on quality than quantity. However, the more of your target market you reach, the more likely you are to attract leads and sales. It's also worth noting...

You've heard them mentioned in the odd marketing meeting; seen them name-dropped in tech articles and updates, but how aware are you of the full potential of Facebook Catalogs and Collection Ads? If the answer is anything but 'Extremely', we recommend reading our guide on...

A strong following on Twitter can do wonders for your business, expanding your brand awareness, messaging, reach and online presence. Here are five sure-fire ways to increase your Twitter followers, without sacrificing on quality... 1) Use hashtags Tweets with hashtags get double the engagement than...

For some, Facebook is an absolute minefield of complications and unsolved mysteries, particularly when it comes to digital marketing. While most see it as a necessity in modern-day business (and their social lives) not everyone quite understands the ins and outs of the social network....

Every hour, 2 people in the UK are told they have Parkinson's, with the estimated number of people diagnosed currently sitting at around 145,000. Parkinson's is a condition that is rather close to home for me and my family: one of my loved ones was...

Campaign Budget Optimisation (CBO) was first released by Facebook in November 2017 before being properly rolled out almost exactly a year later. Now, it has been announced that selected accounts will be automatically converted to CBO from September this year. "Campaign Budget Optimisation is a...

On Thursday 20th June, Jonathan and I made the exciting trip to SearchLeeds 2019, "the largest digital conference in the north of England". A day chocked full of intriguing insights, terrific tips and priceless pointers, the event did not disappoint, with over 2,000 people attending....

The last thing you want is for an aggravated customer to vent their frustrations on your page for all of your followers to see. How do you avoid this while still getting to the bottom of the issue (and hopefully solving it)? Take the conversation offline.

Last year, following privacy scandals, Facebook told us that it would launch a tool called Clear History. Last week, it was announced that they will allow users to disconnect all off-Facebook activities for ad targeting. This is the key standout message for marketers: “Targeting options...

If you’re frequently active on social media - as the majority of us are - it’s easy for our accounts to get cluttered and neglected. While a spring clean is most associated with tidying your home, why stop there? Start your digital spring clean today!...

Twitter competitions are a superb way to engage your audience and gain new followers. Unsure where to start with your promotion? Follow our guide to pick up the important rules, tips and strategies you need to know in order to run the perfect Twitter promotion!...