Insights 5

The day after International Women’s Day, I began writing this blog about Vero – the social media app and ‘new Instagram’ that everyone should apparently download. What’s ironic is that, of the 20 employees listed on Vero’s website, only one is a woman. “Our intention is really to create an online social network that mimics the greatest social network that...

With millions of daily active users, social media platforms are the perfect place for promoting your events. Follow our tips to learn how to promote an event on social media sites such as Facebook, Twitter, Instagram and LinkedIn. Promoting an Event on Facebook Create a...

Estimated Read Time: 4 mins With talk of Facebook peaking, our very own Office Manager and self-confessed social media detoxer decided to give Twitter a go. Ever wondered what the microblogging site is like for a newcomer? Wonder no more... Last year I left Facebook.  I...

Read Time: 4 minutes LinkedIn is the world’s largest professional network, with 500 million users. Below, we detail 12 quick and simple tips to perfect your digital marketing, increase followers and optimize your LinkedIn presence. Engage your employees Ensure your employees list your page as...

“Pages are for businesses, brands, organizations and public figures to share their stories and connect with people.” Sounds great, right? But how do you create a Facebook page for your business? Read Time: 5 mins Do I need a personal account to have a Facebook...

Facebook Communities Summit Europe Key Takeaways: The introduction of Watch Party, a new tool that allows you to co-watch a video. Facebook Community Leaders Programme Facebook doubles its content review team to 20,000, while also expanding its tools team to combat fake news, bullying, harassment...

When used effectively, Facebook can be one of the greatest assets to your marketing strategy. Mark Zuckerberg’s social network has become a massive part of our daily lives; personal and professional. 42% of marketers report that Facebook is critical to their business; but if that's...

Read Time: 2 minutes You always know when Facebook news feed algorithm changes are a big deal – Mark Zuckerberg announces them! In early January, he wrote about how posts from businesses, brands and media will be less prominent on the Facebook news feed. Since...

Read Time: 3.5 minutes Safer Internet Day (#SID2018) is fast approaching (6th Feb) so we thought it would be a great time to discuss cybersecurity and the importance of keeping your business safe online. In 2017 we were hit by the NHS cyber attack and...

Last week most of the Knapton Wright team descended on the Lincolnshire Showground for the annual Lincolnshire Business Expo, joining a variety of exceptional people and businesses, not to mention the collection of fantastic freebies! The Knapton Wright office is now full of pens, notepads, and cupcakes...

In 2013, Facebook verification was introduced, allowing people and businesses to showcase their authenticity to their current and potential followers. Getting a verified Facebook account is now easier than ever, especially for local business pages. Follow our simple, easy-to-follow steps and you'll learn how to verify...

Read Time: 3.5 mins Are you looking to expand the reach of your business's social media marketing abroad? There are many different aspects you should consider first; one of the most important of which is the use of colour in advertising. A remarkable advantage of social...

Read Time: 3 mins Christmas is a time for unwrapping presents and stuffing our faces with delicious food and treats, but recently it is also synonymous with festive adverts and marketing. Brands spent a record £6bn on Christmas advertising this year, which is a 40%...

From catwalk to closet, social media has changed the way the fast fashion industry works by speeding up the process. The Fast Fashion industry reflects the demand for speed in retail trading. Over the past 3 years, the movement of styles from fashion shows to...

Digital marketing is ever-changing, with different algorithms coming into play on Google and social media alike. By planning well, businesses can save time and create more effective content, here we’ll take a look at some simple processes to get your social media marketing ready for...

Read Time: 2 mins When I hear the words ‘family meal’, the image that springs to my mind is the Bisto family noisily preparing for Sunday lunch. For many, meal times are an occasion when families sit down together and catch up, or friends gather...

Reading time: 2 minutes, 20 seconds. On October 25th 2017, Sophia became a Saudi Arabian citizen. This new citizenship is the first of its kind, though probably not the last. Sophia was born of the Hanson family, based in Hong Kong, and has enjoyed a celebrity...

Read Time: 2.5 minutes  So, after trialling it for several weeks, Twitter has doubled its character limit, arguably abandoning the very thing that made it so unique in the first place. “Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s...

Reading time: 3 minutes, 33 seconds. Halloween is one of the many key dates to add to your year-long marketing calendar. According to Sainsbury’s, the spooky night is now the third-biggest retail event of the year, behind Black Friday and New Year’s Eve. 2017 looks set...

What sells modern cinema to the masses? The quality of the film, or the quality of the marketing? This is a question that could apply to many industries, and to answer it, we must explore the concept of viral marketing. Has the relationship between social...

Reading Time: 3:40 minutes The festive season is approaching and every business - small or large - will be embracing the Christmas spirit to help raise brand awareness and add smiles to their customers’ faces. Social media is now a part of our everyday life,...

Reading Time: 2.50 minutes One of the main benefits of using social media marketing for your business is that it can cost less compared to other forms of marketing, but the rewards have the potential to be endless.  We consider 5 reasons why a business...

Are you struggling to find ‘stuff’ to post about on your business page? We’ve all been there! But don’t worry, our content marketing agency experts may be able to help you with your marketing… Those first steps So, what exactly does content creation mean? “Creation...