myenergi | Content Marketing, SEO & PR

SEO, Content marketing & PR

The Numbers

1 %
increase in organic traffic
1
featured snippets
1 +
monthly transactions from organic search
1 %
of traffic arriving through blogs

SEO, Content marketing & PR

The Challenge

With increased investment and a growing team, myenergi were looking to increase brand awareness and web traffic to green-conscious web users.

The myenergi team wanted to keep the website fresh and updated with content that spoke to renewable energy enthusiasts, and was on-trend with the latest news and information.

Words From the client

Testimonial

We love working with the team at Knapton Wright! They have demonstrated excellence in their field by providing us with fantastic results week on week.

The whole team are an absolute joy to work with, no job is too big or too small and they are always there with extra support if we need it.

Knapton Wright fully understand the complexity of our products and more importantly they understand our mission! They are results orientated, professional and have great people skills. By far one of the best agencies we work with!

Charlotte Stowe

myenergi, creative designer

SEO, CONTENT MARKETING & PR

Our Approach

Their website and brand were undergoing a revamp, so we focused on creating optimised blog content that combined a mix of company, industry and product news.

We spent half a day in their offices learning all about the team and what makes myenergi tick before mapping out a blog schedule that would drive traffic and interest in myenergi products and the overall brand.

From there, we got to work creating the content, optimising for search engines (creating multiple top-ranking blogs), and reporting on progress each month.

The results from our content marketing and SEO efforts – as well as our fantastic relationship with the myenergi team – meant that we have been able to expand our partnership, helping the company gain further exposure through offering our PR specialties.

myenergi

The Client

“Creating a sustainable future through our eco-smart technology.” That’s the myenergi mission.

They create award-winning renewable energy products, made right here in Britain – about 20 miles from our office, in fact! The relentless passion of the ‘Green Team’ has seen them grow exponentially in the last few years and their zappi, eddi and harvi market-leading products can be found across the globe.

SEO, CONTENT MARKETING & PR

The Results

Through high-quality and creative SEO research, as well as PR know-how – we are able to consistently find new opportunities for myenergi to rank high on Google and increase brand awareness.

We start with getting to grips with what myenergi’s target audience wants to see, know and do by researching search intent, before writing the exact type of content to suit their needs.

Our content encompasses the myenergi tone of voice, providing the right up-to-date, engaging and highly shareable content, packaged in a way that maximises search engine visibility.