When used effectively, Facebook can be one of the greatest assets to your marketing strategy. Mark Zuckerberg’s social network has become a massive part of our daily lives; personal and professional.
42% of marketers report that Facebook is critical to their business; but if that’s not enough to convince you, here are 10 more reasons why you should be making the most of this particular social media…
1) Facebook is the most used social media platform
As of January 2018, Facebook is the most popular social media platform. With over 2 billion active users, it surpasses all other social networks by miles! With the opportunity to reach millions, can your brand really afford to miss out on the opportunity to reach millions of people?
2) Daily promotion of your brand
On average, 1.40 billion people log in to Facebook daily. That is a massive audience which your business could be a part of. Post engaging content frequently, maybe throw a little ad spend in, and your business could be reaching thousands of your target market on a daily basis.
3) Learn more about your target audience
The people who like your business’s Facebook page are showing their awareness of, and desire or need for, your company. Users are seeking out your content to receive information about your business, events, or special offers, and you can use this to your advantage.
Your Facebook page will act as a community consisting of your current and potential customers. What better way to discover what they like, what they don’t like, and how they perceive your brand? This will not only help you to refine your overall marketing strategy, but also your products and services. This brings us to our next reason your business should be on Facebook…
4) Develop and improve
With the instant engagement Facebook allows you to have with users, businesses are getting constant updates from their target audience.
Monitor what your target market are saying on Facebook – whether it’s a post directly about your business or voicing a need for a product or service that you offer, and use this information to develop your business. These conversations have the potential to shape your company around the wants and needs of your customers, as well as reach new markets.
5) Cost effective marketing
Considering its tremendous number of users, Facebook is an excellent marketing choice for your business. Add in the fact that it is free to sign up and use and it almost becomes a waste for your business not to be on it.
With carefully crafted content, you can implement a marketing strategy to suit your brand. Factor in posts, pictures and videos targeted at your market and you’ll be able to expand your reach and brand awareness with no cost at all.
6) Boost your reputation on Facebook
Customer engagement is one of the greatest perks of social media platforms for businesses. You can use carefully created content to inject a personality and “humanise” your brand. Do this well and users will actively want to engage with your business. This, and some carefully placed ads, will no doubt improve click-through rates to your website, and subsequently produce more sales and leads.
7) Facebook Business Manager
Facebook Business manager is an effective tool which helps you to efficiently manage your page. You can schedule posts in advance, monitor user activity and ad accounts, and keep up-to-date with notifications all in one handy place without the distraction of the regular Facebook News Feed.
8) Customer Service on Facebook
Thanks to social media, customer service has never been easier, especially from a consumer point of view. The ease of making an enquiry on Facebook is so high, that 53% of consumers now expect a response from a business within 60 minutes. This figure rises to 72% if the enquiry is a complaint.
Thanks to Facebook’s Messenger’s customer service capabilities, you can now instantly reply to current and potential consumers, without the need for annoying hold music or what some may view as the inconvenience of talking on the phone or drafting an email. We can provide advice and guidance on the best customer service practices on social media, should you need any help.
9) Go global with Facebook
With over 2.13 billion monthly active users, Facebook is the perfect place for global recognition. With millions of users in hundreds of countries, your audience will span much further than just your local cities.
Create successful content and geographically targeted adverts and your business could see a massive increase in global reach. Facebook have shown these successes in numerous case studies.
10) Recruit using Facebook
Need help with recruitment? With over 1 billion users, it’s highly likely that your next potential employee is scrolling through Facebook right now. Job roles can be advertised, shared and targeted across Facebook in order to find the perfect candidate. By recruiting via Facebook, you can find people based on their interests, hobbies, job experience, location, and much more.
It is also well known that many employers research applicants’ social media posts to gain an insight into their personality, daily activities and hobbies.
Get Your Business on Facebook Today!
Convinced that Facebook should be an essential part of your marketing strategy? If you need help applying Facebook to your business, we can provide various social media services and assistance. As social media professionals, we can advise, strategise, consult, educate and manage to deliver measurable results for businesses.
For more information on getting your business’s social media presence kick-started and perfected, get in touch today.