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Are you a professional? Entrepreneur? Small-business owner? Start-up? Whatever category you fall into you may be aware that using social media is a necessary part of doing business in the 21st century. There are many social media platforms and choosing the right one(s) to promote your business can be difficult if you don’t know much about the social world. Something that everyone likes to hear: you don’t have to use every platform, hurrah! Figure out which one or two fits your business and your goals and go from there.
Each platform is distinctively different, you may think that because ANYONE can create a Facebook, Twitter or Instagram profile, Snapchat account, and not to forget LinkedIn groups that you can just do the same for your business. You’re wrong. And if you don’t understand each platform you’re going to advertise on there’s a chance that you could get it really wrong and ultimately ruin your brand image or reputation.
Here are our tips;
Aim: To connect friends and family members that live all around the world.
For Businesses: If your aim is customer engagement then Facebook is the channel for you. There are over 1.86 billion active monthly users all around the world which has seen a 17% increase over the previous year. Your mission is to share current, up-to-date articles that are relevant to your type of business, as well writing your own blog articles (sourced from original content) to get people engaged, all which help in getting people to like and share. In effect, this then develops into word of mouth advertising.
Aim: Instagram was created to solve an issue, photographs taken on mobile photos always come out looking pretty average, Instagram’s solution to this is their tremendous looking filters that transform photographs in seconds, into professional-looking snapshots.
Sharing on multiple platforms is also a pain – but on Instagram, you can take a picture once, then share it (instantly) on multiple services. It’s a quick and easy way to spread the word, but ensure that the same content isn’t on all your social platforms as this can become very mundane for the viewer.
For Businesses: If you work in a creative sector i.e. interior design, fashion, architecture or woodwork then Instagram is perfect for you. Think of it like a portfolio of imagery and videos which can easily be shared to billions of people in seconds. A tip for businesses: if you use multiple hashtags this will enable a whole load of people liking your content, as it bundles together to make it more accurate when users are searching for a particular item i.e. lilies, the results would then group all of the #lilies together, the concept is very similar to Twitter.
Aim: “To give everyone the power to create and share ideas and information, instantly, without barriers.”
For Businesses: With hundreds of millions of users and over 500 million tweets being sent on a daily basis, Twitter plays a powerful part for businesses on social media. Twitter is built around connectivity and people talking to each other, this platform wants your business to build “meaningful connections with a relevant and engaged audience.” Tip for businesses: ensure that the photograph you take is in line/relevant with your type of business and that the image is NOT pixelated/blurred/unengaging – the aim of the game is to have inspirational imagery to ultimately attract users to your profile.
Aim: The core functionality of Snapchat is to send multimedia messages which are referred to as “snaps” hence the name of the application. The snaps consist of photos or short videos, these can then be edited to include filters, text captions, special effects and drawing.
*Please note: the snaps are only available for a short time before they become inaccessible.
For Businesses: If your aim is to reach an audience between the ages of 18-34 years old, then Snapchat is the platform for you. When the app was first launched, Snapchat increased its users and shared over one billion photos in just 4 months after launching the app back in 2012. There are many ways to advertise on Snapchat, the main 3 ways being, snap ads, sponsored geo filters and sponsored lenses. Companies that have an awareness on Snapchat are Coca-Cola, Benefit, MTV, Mashable, Buzzfeed and The Sun newspaper! See how to crack Snapchat here.
Aim: Known as the first “professional social media hub.” LinkedIn was created for B2B to build relationships with other like-minded businesses as well as being a searchable database of talent and skills for recruiters.
For Businesses: LinkedIn is perfect for B2B businesses, it’s a professional platform for businesses to share business updates tips, interesting articles or job opportunities. There are over 65 million business professionals from around the world on LinkedIn. For businesses wanting to grow through networking, LinkedIn is the place to be – it’s actually like your CV but you can create groups, pay to advertise and also sponsor content too!
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Strategic Marketing Executive