What is a digital marketing strategy?
“A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.”
To achieve results, for any product or service, your business needs a marketing plan and a set of objectives that will push you closer step-by-step.
A digital marketing strategy isn’t a few posts on LinkedIn, a dabble on Google Ads or creating blog posts for your website.
It is likely to include these things but they will be part of a process that works towards your goals. A methodology that gets in front of the right people and moves them down the funnel from prospecting to acquisition to re engagement.
Most businesses need a mix of offline and online activity, marrying them together for overall success.
Why you need a digital marketing strategy
Regardless of industry, almost every company has different goals and objectives by quarter, year or lifetime.
This means that a bespoke digital marketing strategy is imperative to success. It gives a framework to build upon.
And, today more than ever, your digital presence will undoubtedly affect your performance when it comes to things like brand awareness, sales and recruitment.
How to create a digital marketing strategy
Creating a digital marketing strategy takes time and research. It needs to be a developing framework that uses SMART objectives to track solid KPIs.
Here are five things to determine to kick-off your businesses digital strategy:
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