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One of the main benefits of using social media marketing for your business is that it can cost less compared to other forms of marketing, but the rewards have the potential to be endless.
We consider 5 reasons why a business should seek professional guidance for their social media management.
Social media is not just about posting
Many of us take advantage of social media for personal use but knowing how to use Twitter and Facebook to increase brand awareness and maximise sales requires a different approach. If you’re planning to self-manage your company’s social media accounts, then you’ll want to make sure you’re confident about how to target your audience to click through to your site, drive sales and monitor the progress of this afterwards.
Facebook Insights and Twitter analytics are the main tools to collect data and monitor your social reach, which in-turn enables you to see how many people have interacted with your posts and therefore determine what type of material is proving the most popular. It can also be a great way to learn more about both your customers and competitors in order to enhance your products and services.
This brings us on to the next reason for using hired help.
Social media content needs to be engaging
The point of social media is to get potential customers and clients interacting with your brand, but they won’t do this unless they care about what you’re offering them.
There are some basics towards creating engaging content that a knowledgeable social media team will follow to ensure your accounts stand out yet remain professional and on brand.
Firstly, the best social media posts will include images that are relevant to the brand and appeal to people’s emotions. A professional will be able to source and share the best quality pictures, and in some cases, even create their own using Photoshop.
Do you have a social media strategy?
Most businesses, if not all, should be using some form of social media but there are so many questions to ask and decisions to make if yours is going to do so.
Here are the essential questions to ask when devising your strategy:
What social platforms will we be using and why?
What’s the main objective? – to drive sales? Increase brand awareness?
Measuring your success
As previously touched upon, a professional will have their eye on analytics and will know how to move forward with the social media strategy put in place, or develop a new way to carry out a more successful campaign.
For example, sometimes the content and message you’re posting is great but for some reason is not reaching your desired customers. This could be due to a number of factors, ranging from the time of day to your post frequency.
Another reason why a social media strategy may need to be changed is if it’s reliant on unengaged customers publicly interacting with your posts. For instance, if you were to post a question requesting feedback, but there was a visibly low response, this could give the impression that people aren’t as invested in the issue as anticipated.
A social media professional would then assess whether to encourage customers to publicly engage on the page with incentives, such as a prize draw or discount, or alter the strategy so that it’s less dependent on direct comment from the customer.
Deliver better customer service and inspire brand loyalty with your customers
When using a company for the first time, potential customers tend to go to the business’s social media page to authenticate its reputation.
This is one of the reasons why having active accounts is important, as a lack of regular posts may cause the business to lose credibility in your customers’ eyes.
Your customers will expect a quick or instant response on social media, and a dedicated marketing team can provide just that, allowing your existing employees to focus on their own duties.
Social media marketing needs a well-thought-out strategy, and enough time put aside to ensure it raises your brand awareness and makes the most of your company.
Need help with your social media strategy, training or management? Get in touch today – we’d love to help!
Content Marketing Intern
Knapton Wright Ltd.