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Twitter says the number one reason people use the site is to “discover something new and interesting”. Could your business be the ‘something new and interesting’ users are looking for? Here are 10 reasons why you should use Twitter for business:
Norman Vincent Peale once said: “Empty pockets never held anyone back. Only empty heads and empty hearts can do that.” When it comes to social media marketing, you don’t need money, just a creative mind and an openness to try new things.
Creating a business Twitter account is completely free and can generate huge revenues for your business when utilised effectively.
Keep track of trends and news
Despite fake news on social media dominating the headlines, Twitter remains one of the key sources for current affairs in modern society.
Discover what people are talking about all over the world, or just in your local area, and you can use these trends to your advantage in order to reach new and large audiences.
Keep an eye out for relevant hashtags that you can relate to your business and, with the right content and timing, you could reach thousands.
Customer service interactions on Twitter have increased by over 250% since 2015. If someone wants to find something out about your products and/or services, it is increasingly likely that they will turn to your Twitter business page before more traditional avenues of communication.
Make sure you meet current and potential customers where they’re looking for you. Through offering customer service via Twitter, you can save the time and money of your business, as well as those making enquiries.
Twitter is one of the most populated social media channels, and neglecting it means you are potentially missing out on reaching thousands of current and potential customers.
Produce content that gets your brand out there, and present your business as an expert in your respective field by jumping on the back of current trends and news. You can achieve this using a combination of organic content, Twitter ads, promoted tweets and hashtag marketing.
Drive traffic to your website and generate leads
Time is money, and almost all of your marketing communications, in some way, have to trace back to your key goal, which in most cases is to increase revenue. By posting engaging content and using Twitter to promote your business, you can drive people to invest in your products and/or services.
Just spent an hour writing a blog? Make sure you maximise readership by posting it on Twitter. You can even use Twitter’s hashtag search to determine future content, ensuring your Twitter branding remains current. The same applies to new products, services, and company updates.
Engage with customers
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Enhance the relationship you have with your customers so you become the go-to company for your chosen field.
One of the best Twitter practices is to engage with your customers. Thanking them for their loyalty, asking them questions and sharing their tweets will remind them of your presence, building up brand loyalty and promoting yourself as a business who truly cares about its customers.
You can also develop your products and services by asking customers about their experiences with you, encouraging testimonials and reviews. If you’re toying with the idea of a new product, customers will love it if you include them in the process and it will help you perfect the addition before officially releasing it.
Twitter gifts you with the opportunity to monitor what people are saying about your brand, product or services. By regularly searching for your brand name, you can find people talking about you, even if they don’t tag your username.
This allows you to develop and expand your brand around the needs of both your current and potential consumers, as well as discover new trends and target markets.
Promote other social networks
Through relevant and popular hashtags, you can find people who may be interested in your business and drive them to follow you across all of your social media accounts, thus increasing brand awareness and customer loyalty.
You may find that you drive more sales through Facebook, or start more conversations on LinkedIn, but Twitter can be an excellent tool for brand awareness.
Keep an eye on the competition
In competitive industries, a good Twitter tip for business is to monitor the activity of those who offer a similar product or service to you. This way, you can ensure your business is the go-to option for potential consumers and/or clients.
Are there campaigns that your competitors are doing that you could replicate and improve? Maybe they’re about to release a new product that could give them the competitive edge? Whatever it is they’re doing, you can be sure Twitter will be an excellent tool to keep track of it.
The initial aim of many businesses just starting out on Twitter… to go viral; to gain so much engagement and word-of-mouth marketing that you’re the name on everyone’s lips. With the right timing, content, media and creative thinking, this is certainly possible on Twitter.
It is important to remember that going viral should never be the end goal and that if it is one of your aims, you make sure you go viral for all the right reasons. Each marketing avenue is there to help bring revenue into your business. Be sure to keep that in mind.
Enhance your social media marketing
Have you been convinced by the purpose of Twitter for business? Whether you’re just starting an account, want to know more about Twitter advertising or need some hashtag, handle or bio ideas to increase your following, we are here to maximise your social media marketing.
Content Marketing Executive
Knapton Wright Ltd.