The view from the market place
2019 Facebook Competition Rules
Been on social media lately? Then it’s likely you’ve scrolled past a Facebook competition. From “Like to win” prize draws to “Tag to enter” giveaways,
Email Subject Lines – 5 Steps to Improve Open Rates
Creating a perfectly crafted email without thinking of an engaging, enticing subject line is the same as painting a masterpiece and hiding it behind a
Custom Audiences, Display Network… Lookalikes… Your Go-To Guide To Remarketing
Remarketing ads are 76% more likely to get clicks than regular ads… Learn all about them below! Picture this: someone has visited your website and is about to
5 Things We Took From The Lincolnshire Business Expo
Last Wednesday, 80% of the Knapton Wright team headed south to the Lincolnshire Showground to take up our usual spot at the annual Lincolnshire Business Expo. Throw together some great
Every Day’s a School Day: The Importance of Going Back to Basics
I recently went to an ‘ICT for Growth’ workshop run by the Humber Local Enterprise Partnership, whose aim is to coordinate businesses, education providers and local authorities to
Christmas Marketing: What Can We Learn From The Big Brands?
Christmas marketing has shifted from product and service-based messaging. Forget overly salesy campaigns, it’s time to replace them with emotive, multiplatform experiences. Don’t believe me? Watch