Articles

In this episode of KnapChat, Alex sits down with James and Steve from Systematic and its creative sub-brand, oodle, to explore how a 50-year-old business is evolving for the future. From their roots in Caistor to the launch of Oodle in 2023, James and Steve share how design, creativity, and sustainability sit at the heart of everything they do. “It’s...

In this episode of KnapChat, Alex is joined by Jono “Curly” Frary, founder of Curly’s Athletes, to explore how community, sustainability, and sport can come together to change lives. From the family-inspired beginnings of Curly’s to regional events like the Big Green 10k, Jono shares...

In this episode of KnapChat, Alex is joined by Emma and Meryl from Uncle Henry’s farm shop, butchery, and café - as well as the Lincolnshire Pork Co, the family’s newest venture - to share the story of how a crumbling set of barns grew...

Last week, the team piled into the KW wagon and headed down to Nottingham for one very important reason - to celebrate the best of the East Midlands property and construction industry at the 2025 Bricks Awards. Hosted at Trent Bridge - cracking venue fyi,...

In this episode of KnapChat, Alex sits down with Erika and Julian Knight, the husband-and-wife team behind Fairman Knight & Sons - the UK’s first large-scale insect protein farm. From their reconditioned warehouse in Holbeach, the Knights are transforming surplus supermarket and farm waste into...

In this episode of KnapChat, Alex is joined by Sam Metcalf, Editor of The Business Desk East Midlands, to reflect on nearly 30 years in journalism and the changing face of business reporting. From the days of fax and post to today’s fast-paced, digital-first landscape,...

In this episode of KnapChat, Alex is joined by Sam Metcalf, Editor of The Business Desk East Midlands, to reflect on nearly 30 years in journalism and the changing face of business reporting. From the days of fax and post to today’s fast-paced, digital-first landscape,...

“Not another AI blog post!”, I hear our Alex and many others cry. Bear with me though, as this one’s a little different. Instead of practical tips around how to craft the perfect prompts or the magic of “vibe coding”, I’ll be sharing some thoughts...

The sun has set on KnapChat Season One. Our final guest has ridden off, a shrinking silhouette heading back to reality after the laugh-out-loud learning curve that was Season One.  When the first season of the KnapChat podcast launched, it was grounded in a simple...

One thing that we always advise clients on is making the most of any opportunity that supports their value while communicating their message and value to a target market.  Case in point (in this case): sponsoring an award category. From day one, our focus has...

Opening our doors to the next generation of creative thinkers has long been a top priority at Knapton Wright. With our founders having cut their teeth in big ol’ London town and bringing their take on agency life back to Lincolnshire, making sure the creatively...

Meet Tia and Tiana, two Year 12 students from Caistor Grammar School. Having spent three days with team KW, we took the opportunity to check in on their last day to hear their reflections on their time with us, presenting their findings on how they...

After five days working as part of team KW, Olly and James, two Year 10 students from Caistor Grammar School, return to the blog with some reflective thoughts on their time with us… When James and I initially heard the word "marketing," we thought that...

Meet Olly and James, two Year 10 students from Caistor Grammar School. With the KW team for five days, we took the opportunity to check in with the duo after their first day in the office…  Coming into this placement, we had absolutely no idea...

Following the launch of LRSN’s new website and app, we thought it was time - well, Amias thought it was time - to discuss Progressive Web Apps (PWAs) in a little more detail. First, let’s just touch on apps in general. When you think of...

It’s one of those things I’ve been meaning to write about ever since, and now that I’ve had a moment to reflect, it feels like the perfect time to look back on the journey and share what this achievement means to me. The start of...

The next in our series of Mini Masterclasses - quick, practical guides designed to give you a better understanding of the tools and tech that power your digital presence - in this installment, we’re shining a light on caching tools and content delivery networks (CDNs)....

In this episode, Alex speaks with Tyrone Curran, a community-builder with a passion for creating brighter futures for young people.

In this episode, Alex got chatting with Derek Denton, director of UK Alternative Energy.

In this episode Alex gets chatting with Laura Stratford, coordinator of the Greater Lincolnshire Food Partnership.

In this episode of Knapchat, Alex sparks up a conversation with Hannah Dale, founder of Wrendale Designs and a driving force behind reintroducing beavers to Lincolnshire.

In this episode, we’re handing the mic to Dan Wheeler, a key figure in Hull and East Yorkshire’s tourism industry.

We’re kicking off Season One of KnapChat, by handing the mic to our Knapton Wright co-founder - farmer, business owner and creative force, Louise Wright.

Friday, February 28th, 2025 was the culmination of 11 months of hard but incredibly fun work. 3 rounds of judging, 6 weeks of accepting applications, 200 or so submissions, 18 categories, 11 judges, 79 businesses on the shortlist, 18 winners, 300 guests (and cookies, and...

From World Lazy Day or Talk Like a Pirate Day, there now seems to be a day, week or month dedicated to celebrating or raising awareness of absolutely anything and everything. And while some of the more ridiculous ones do tend to make most people...

The reality vs. expectations A lost creative?  Back in 2018, I applied for an Arts Foundation course at the University of Lincoln, (desperately hoping it would help me figure out what I actually wanted to do with my life).  I can’t say I have ever...

Definitely not ones to buy into the new year, new you nonsense, a new year at KW usually means a chance to take stock and start the year as we mean to go on. Which has certainly been the case for 2025… Despite the grey,...

And just like that, another year is over. It’s hard to believe I’m now just three months away from completing my apprenticeship. Time really does fly when you’re having fun and what an incredible, whirlwind year it’s been. Starting small: Dipping my toes At the...

https://youtu.be/N-K437uMwJY When your business focuses on working with brands that put people and the planet first, the difference you’ve made to those brands is, inevitably, top of the list of reflections as the year draws to a close. It would be contrite of me to...

When you’ve got a memory like mine, figuring out a highlight is difficult. I’ve loved working on all of the projects that have come across my desk this year. a particular highlight from this year being the development of the Projekt Renewable website as well...

As 2024 comes to a close, it’s hard to put into words everything that has come out of this year. Each day has brought opportunities for continuous growth, discovery, and countless lessons – both professionally and personally. Being part of the Knapton Wright team for...

Choosing a highlight is always challenging, I love my job and working with a great team at KW. Personally, 2024 has been a year of challenges and new experiences, with a happy personal end to the year with the start of maternity leave. But a...

Choosing one highlight when you work with a team like this one, and clients like ours, is pretty tricky… Especially for a copywriter who needs no excuse to wax lyrical. For me, it always comes down to people. The people you get to share every...

Alex has mentioned some of the company achievements that I would have mentioned, namely the task for SUFC, but personally, my highlights have been the both technical and human. The developments and strengthening of client relationships inline with developments and improvements of the projects and...

Getting paid to work with the football club you’ve supported since being a wee boy is a bit of a dream come true, right? Well, that’s exactly what happened in 2024, and is undoubtably my work highlight of the year. The project cemented everything I...