Coaches’ Coach | PPC

Client: Coaches’ Coach

Coaches’ Coach offers executives effective business coach training, tools, guides and systems to become a business coach.

Based in Texas, US, but with members all over the world, Coaches’ Coach was founded by Eric Dombach, award-winning business coach, author and founder of a coaching firm that generated more than $1 million USD in revenue.

Challenge

To drive new members to invest in a Coaches’ Coach membership, as well as demonstrate the valuable insights, inspirational stories and business coaching expertise to new and existing audiences.

Our Approach

The team at Coaches’ Coach is heavily focused on numbers, processes and optimisation, which sits really well with our results-led approach to marketing. Our main focus for Eric has been creating and managing immersive paid campaigns to drive new membership. Using clever, innovative targeting techniques, including keyword research, demographic analysis and remarketing, via paid ads on Google and Facebook to generate strong leads for the client.

We have developed a bespoke tracking strategy for the client, in which we can identify specific entry points for each paying member to continually optimise the campaign, using extremely specific attribution data to maximise value and profits.

Simultaneously, we demonstrate the valuable insights, inspirational stories and business coaching expertise of Coaches’ Coach through organic content across multiple social media platforms.

Results

We have worked alongside the client to perfect the business’s marketing strategy, both on and offline. We are constantly in conversation with Eric to ensure we are consistently working towards and achieving his business goals.

In our Facebook Ads alone, we have reached comfortable over 1 million business coaches, advisors and executives, generating thousands of clicks through to the client’s website and sales funnel.

We have built an exceptional relationship with the client thanks to our marketing expertise, hard work, communication and commitment to exceed expectations at every opportunity.

Words from the client

Eric Dombach, Founder & MD: “Knapton Wright have been a dream come true, and I don’t say that lightly. They have become an indispensable part of my marketing efforts and I can’t recommend them highly enough.”