Insights

Last week, the team piled into the KW wagon and headed down to Nottingham for one very important reason - to celebrate the best of the East Midlands property and construction industry at the 2025 Bricks Awards. Hosted at Trent Bridge - cracking venue fyi, but sadly no cricket on show - the afternoon was relaxed, with a room full...

The sun has set on KnapChat Season One. Our final guest has ridden off, a shrinking silhouette heading back to reality after the laugh-out-loud learning curve that was Season One.  When the first season of the KnapChat podcast launched, it was grounded in a simple...

One thing that we always advise clients on is making the most of any opportunity that supports their value while communicating their message and value to a target market.  Case in point (in this case): sponsoring an award category. From day one, our focus has...

Opening our doors to the next generation of creative thinkers has long been a top priority at Knapton Wright. With our founders having cut their teeth in big ol’ London town and bringing their take on agency life back to Lincolnshire, making sure the creatively...

Meet Tia and Tiana, two Year 12 students from Caistor Grammar School. Having spent three days with team KW, we took the opportunity to check in on their last day to hear their reflections on their time with us, presenting their findings on how they...

After five days working as part of team KW, Olly and James, two Year 10 students from Caistor Grammar School, return to the blog with some reflective thoughts on their time with us… When James and I initially heard the word "marketing," we thought that...

Meet Olly and James, two Year 10 students from Caistor Grammar School. With the KW team for five days, we took the opportunity to check in with the duo after their first day in the office…  Coming into this placement, we had absolutely no idea...

Following the launch of LRSN’s new website and app, we thought it was time - well, Amias thought it was time - to discuss Progressive Web Apps (PWAs) in a little more detail. First, let’s just touch on apps in general. When you think of...

It’s one of those things I’ve been meaning to write about ever since, and now that I’ve had a moment to reflect, it feels like the perfect time to look back on the journey and share what this achievement means to me. The start of...

The next in our series of Mini Masterclasses - quick, practical guides designed to give you a better understanding of the tools and tech that power your digital presence - in this installment, we’re shining a light on caching tools and content delivery networks (CDNs)....

Friday, February 28th, 2025 was the culmination of 11 months of hard but incredibly fun work. 3 rounds of judging, 6 weeks of accepting applications, 200 or so submissions, 18 categories, 11 judges, 79 businesses on the shortlist, 18 winners, 300 guests (and cookies, and...

From World Lazy Day or Talk Like a Pirate Day, there now seems to be a day, week or month dedicated to celebrating or raising awareness of absolutely anything and everything. And while some of the more ridiculous ones do tend to make most people...

The reality vs. expectations A lost creative?  Back in 2018, I applied for an Arts Foundation course at the University of Lincoln, (desperately hoping it would help me figure out what I actually wanted to do with my life).  I can’t say I have ever...

Definitely not ones to buy into the new year, new you nonsense, a new year at KW usually means a chance to take stock and start the year as we mean to go on. Which has certainly been the case for 2025… Despite the grey,...

And just like that, another year is over. It’s hard to believe I’m now just three months away from completing my apprenticeship. Time really does fly when you’re having fun and what an incredible, whirlwind year it’s been. Starting small: Dipping my toes At the...

https://youtu.be/N-K437uMwJY When your business focuses on working with brands that put people and the planet first, the difference you’ve made to those brands is, inevitably, top of the list of reflections as the year draws to a close. It would be contrite of me to...

Whether you already have a functioning website, have worked with another agency to create a new one or have been collaborating with team KW to create a shiny, fresh, sustainable one, there are a good number of things you will need to know how to...

"Lincolnshire’s food crisis is not an isolated problem. It’s part of a broader network of issues that demand immediate attention. As one attendee noted, “Every international movement started as a local movement”. The work being done by grassroots organisations, charities, and volunteers is nothing short...

What is a website audit? And - more importantly - why does your business need one? In a fast-paced digital world, a website shouldn’t be viewed as a static space on the internet - it’s your online digital hub, your knowledge base, and the place...

If you can believe it, Lucy’s month at KW has flown by and this week saw her final day of work experience take place in the office.  Lucy’s journey into the world of marketing agency life began four weeks ago, coming to us from Bishop...

Every year, the summer slide into autumn seems to happen faster and faster… At KW HQ, this year September and October were nothing short of manic - but proactively manic rather than headless chicken manic.  September and October saw the team attend even more events...

Investing time and energy into initiatives that help continue to make our region a great one is an incredibly important part of everything we do here at Knapton Wright.  A recent project that absolutely backs up this sentiment is Scunthorpe Tomorrow. Back in March 2023,...

Drum roll please, introducing the freshest face at Knapton Wright - a big ‘hello and welcome’ to Lucy Lyle, our current work experience student! Nurturing young creative talent like Lucy has long been a driver at the heart of Knapton Wright, it’s one of the...

I’m joining the Knapton Wright night-shift in a move to Western Australia. I’ll still be here…just seven hours ahead of you.

It’s incredible how much can happen in a short period of time. To say that I've been on my Knapton Wright apprenticeship journey for over a year now blows my mind. It feels like five minutes!  Since my last blog update, I’ve navigated a whirlwind...

Go hard or go home, work hard, play hard… we could keep spouting cliches with ‘hard’ in but we’ll stop. Because the point of this blog is to explain what a hard refresh is and why you may need to do it from time to...

As a marketing agency with a passion for agriculture, we had the privilege of attending two of the industry's most significant events - Cereals and Groundswell - this summer. These gatherings not only highlighted the latest trends and innovations but also provided us with invaluable...