Kbsa | Social Media and Email Marketing

Kbsa Designer Awards 2018

Client: The Kbsa

Established in 1978, the Kbsa is a specialist kbb Trade Association that promotes the highest standard of professionalism and workmanship from the industry. A membership with the Kbsa provides customers with an assurance of quality and confidence in their home renovation.

Challenge

The Kbsa Designer Awards promotes the absolute best of their retail members and the kbb industry as a whole. In 2018, the association was also celebrating its 40 year anniversary.

We were asked to promote the awards evening while celebrating the anniversary and encouraging retailers to submit their projects for consideration.

Our Approach

The campaign aimed to gather as many submissions and ticket sales as possible with a combination of email marketing and organic social media and website content.

Results

With the combination of the Kbsa’s marketing and our email and social media campaigns, we generated a large amount of interest, tickets sales and project submissions from retail members, making the event the “best one yet” in the eyes of Kbsa members and staff.

Over 115 delegates attended the event, which was reported on by large industry publications.

As mentioned by the association’s members and staff, the 2018 Kbsa Designer Awards event was even better than previous years, and they have seen the benefits of this with a great increase in new members joining since the awards.

Words from the client:

Dawn Harlow, Kbsa Membership Manager: “The Kbsa is delighted that the conference and awards are still improving every year. Last year’s shortlist of finalists for the Kbsa Designer Awards was reviewed and declared to be the best year yet by the new panel of judges.