Client: Wolds Hog Roast Company
The Wolds Hog Roast Company specialise in providing high-quality professional catering services, serving gorgeous hog roasts throughout Lincolnshire and beyond.
Keith from the Wolds Hog Roast Company approached us after setting up a new hog roast business. He needed a short to medium-term strategy for filling his calendar and finding potential customers looking for event catering.
This needed to be within shooting distance of Lincolnshire and done on a small scale budget for proof of concept.
On a limited budget, we utilised Google Ads to get in front of people when they were searching for hog roast catering options within targeted locations.
With a focus on transactional keywords, mainly people searching for pricing options, we got enquiries through the website and used call-only ads to encourage conversations directly with the client.
This campaign has resulted in an average of 10 enquiries a month and in the first month resulted in four bookings, just one of which meant a 10x return on investment for the client.
It shows just how beneficial Google Ads can be even if you’re on a limited budget.
The results have been incredible. Bookings started coming through immediately thanks to the work of the Knapton Wright team. I look forward to seeing how this progresses.Keith Lawrence, Wolds Hog Roast Company